Sony division to enable downloads in DivX format

Sharon Fisher, BetaNews Senior CES Analyst: On top of yesterday's news, DivX has now announced a partnership with Sony that will let retailers offer Sony Pictures Television titles for secure download in DivX format on DivX Certified consumer electronics devices.

The companies did not say whether it would be all titles, when they would be available, or which retailers might participate. Sony Pictures Television produces shows such as Cashmere Mafia, Dawson's Creek, Days of Our Lives, Wheel of Fortune, and The Shield.

Scott Fulton, BetaNews: While this is not quite the same as an endorsement of the DivX codec by the entire Sony Corporation, it does ring true as a symbol of how well the established side of the consumer electronics and content industries have embraced DivX in just the last year.