Chasing the dragon of online popularity with social-networking sites

We see from new comScore numbers that MySpace is making like Friendster and earlier stars in the social-networking space -- losing numbers to the newer, more hyped Facebook. (In February, MySpace traffic was down 2% to 124 million unique users, while Facebook's traffic was up 16.6% to 276 million unique visitors.) Meanwhile, Facebook has been Facelifted to look more like Twitter, which many believe to be the next next big thing. May we offer a suggestion?

Skip Twitter, fretful Facebook keepers, and move right along to Hulu. A second comScore survey indicates that Hulu's 33% traffic jump after the Super Bowl was no fluke, as the video service gained 42% over the entire month of February. That was enough to catapult Hulu to fourth place on comScore's online-video charts, behind Google/YouTube, Fox Interactive Media, and Yahoo. And just think, Mark Zuckerberg: Ape Hulu and the next time anyone pitches a fit about a clunky redesign or a nasty privacy breach, you can air a deliciously weird commercial with Alec Baldwin and everybody will like you again.