Is Microsoft trying to confuse users by having Bing look like Google?

BING V GOOGLE 2

Microsoft has been tweaking Bing's design for a while now. The latest design makes it seem that it wants Bing to be indistinguishable from Google. If you have Bing as the default on your browser (or accidentally clicked a Microsoft prompt to do so), and are not very tech-savvy, you may not even realize that you're using Bing -- especially if you think any type of internet search is "Googling."

Notice how each have a minimalist search bar at the top with options for different searches at the bottom with "Web" highlighted with a colored bar.

And while this may be a bit extreme of an accusation, I can't find a better explanation. If you click on any of the other Bing searches (images, maps), you will find a completely new black bar at the top and not the "Google-esque" options under the search bar. It does not make any sense as to why the web search would get a style different than the rest of the Bing experience, and why that style is so similar to Google's own.

Further, Bing even recently released "Now Playing" movie features, which are a direct copy of Google's. And worse, it's an inferior copy.

BING V GOOGLE search

Notice how Google provides more functionality (you can flip through the week or times of the day) and a cleaner design.

A lot of people like to quote Steve Jobs quoting Picasso with "Good artists copy, great artists steal", and that is actually good advice. A good artist will imitate a source of inspiration to create something successful, a better one will create something that will make you forget the source; Bing is a horrible artist in this analogy. Microsoft could have created something that reminds me of how good the source is, but instead makes it clear that its search engine is a copy.

Bing does do some things better, such as how it now shows the full lyrics of a song in a search. These are the type of features I want to see, but unfortunately, most of what it does seems very reactionary to Google.

70 Responses to Is Microsoft trying to confuse users by having Bing look like Google?

Why Trust Us



At BetaNews.com, we don't just report the news: We live it. Our team of tech-savvy writers is dedicated to bringing you breaking news, in-depth analysis, and trustworthy reviews across the digital landscape.

BetaNews, your source for breaking tech news, reviews, and in-depth reporting since 1998.

Regional iGaming Content

© 1998-2025 BetaNews, Inc. All Rights Reserved. About Us - Privacy Policy - Cookie Policy - Sitemap.