Clearly not fazed in the slightest by the new Apple TV, Amazon today introduces a new version of its own set top box, Fire TV. This new version is 75 percent more powerful than the older model, and offers Alexa support, and 4K Ultra HD streaming.

Alexa, the brain behind Amazon’s Echo, handles all voice requests, meaning you can now ask your Fire TV for music, information, weather, traffic, and more. There’s also a new Fire TV Stick with Voice Control.

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It’s been a while since we’ve seen new tablets from Amazon, but today the retail giant revamps its range with three new low-cost devices.

The all-new Fire HD has, according to Amazon, been redesigned from the "ground up for entertainment" and is available in 8 inch or 10.1 inch trims.

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The battle for online streaming supremacy is heating up, after Amazon announced that Prime subscribers can now download videos for offline viewing.

The move stands in stark contrast to the position taken by rival content provider Netflix, which has consistently stated that offline content is not on its agenda.

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Both open and closed projects have their place; there are arguments for each as to which is better. For standards, however, open is preferable. By preventing licencing fees and legal patent battles, the technology can continuously evolve without interruption.

Today, Mozilla announces a partnership with Microsoft, Amazon, Google, Intel, Cisco and Netflix to form the Alliance for Open Media. This partnership will create a royalty-free standard for playing media on the web which will be released under Apache 2.0 license.

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Sling TV has become the un-subscription model, bringing you TV over an internet connection and eliminating contracts. You'll need a box -- both Roku 3 and Amazon Fire TV will work just fine and put video on the big screen just like cable or satellite. The company motto is "take back TV", and it does so. You can get channels ranging from ESPN to HBO to Food Network.

But what about on the go? Well, you can use your phone, but now the screen gets a bit bigger. Sling is announcing the debut of its service on Amazon Fire tablets.

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Workforce diversity is something that every company wants to be seen to be getting right. At the moment -- particularly in the world of technology -- they're failing spectacularly. As in so many walks of life, it's a world dominated by white, middleclass men, and it's a problem that gets worse the further up the hierarchy you look. Facebook, Google, Amazon, Apple, Microsoft. They all have one thing in common: a desire to be seen as the most welcoming, ethnically and sexually diverse, forward-thinking companies out there.

It's great PR, and now Twitter is trying to step up its game. News of a commitment to making the Twitter workforce more diverse sounds great, but sounding great isn’t the same as being great. I've mentioned that talk of diversity is good public relations, and that's exactly what we see here -- spiel, empty gestures, misguided proposals, and embarrassingly ham-fisted approaches. Now Twitter is taking things a step further.

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Since Amazon released the Echo last year (November 6, 2014 if you ask it when it was born), the device has been learning some new tricks. It can control multiple home automation devices, though setup can be mind numbing to accomplish.

Now Amazon is adding two more devices. The retail giant is announcing the addition of support for both HiFi company Musaic and sprinkler system Rachio.

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Why pay for something when you can get it for free? Provided free, really is free of course (so many "free" things these days come with hidden costs). If you’re an Android user you’ll want to sit up and pay attention to a new app from Amazon which provides a way to get your hands on all of the apps and games that are actually available for free throughout the Amazon Appstore.

Better still, while the apps and games offered might include in-app purchases in other stores, in Amazon Underground, everything is entirely free. Find an app you like and you'll pay nothing for it, ever.

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Anything computer-related can be made social and shareable, and gaming is no different. Amazon's game live streaming service Twitch has proved immensely popular and now Google is ready to put up some competition with YouTube Gaming.

Starting tomorrow (26 August), head over to YouTube Gaming and you can start a stream of your own or watch other gamers play. Of course there will also be an app, and Google is aiming to create "the biggest community of gamers on the web".

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If you haven't yet tried out Amazon Echo then you're in for an... ah... experience. It works quite well most of the time. Response speed is amazing. It can become temperamental when you branch out into other aspects like home automation, although to be fair I think that's the fault of the hub more so than Echo.

You'll also need to get past the fact that Amazon is listening to what you say, not to mention that you look a bit like a crazy person talking to an imaginary friend.

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Amazon has announced that it is ending its Trade-In program in the UK. What's that? You didn’t know about it? You're not alone, and this could well be part of the reason for the closure; it was hardly a well-advertised operation.

As you'd guess from the name, the Trade-In program gave people the option to exchange games, consoles, accessories, and books they no longer wanted for Amazon gift cards. Very little notice has been given as the program is set to close on 31 August 2015. If you are one of the people who has been making use of Amazon Trade-In, you need to act quickly so you don’t miss out on your earnings.

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Diversity has become something of a buzzword in tech, and it's one that companies are only too keen to bandy about at every opportunity. The likes of Apple, Google, Facebook, and Amazon are eager to demonstrate how diverse a workforce they have built up -- but the fact of the matter is that they have all failed abysmally.

This much we know. We've seen that Facebook's workface is far from diverse, Amazon is about as white and male as it gets, and that Apple wants people to believe it's doing everything it can to foster greater diversity. Its latest report shows that the number of female, black, and Hispanic employees has increased but Tim Cook wants to do more. But the big question is: does diversity matter?

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Home automation has become the wave of the future, for better or worse. Not everyone trusts it, but many others embrace it. However it seems to be here to stay now, with websites and podcasts dedicated to it, as well as an ever growing number of products hitting the market, including some rather odd ones.

However most people jump into this endeavor with lights. They seem to be the drug that gets people hooked. And now you can incorporate Amazon Echo into this, as it is quite capable of controlling a growing number of such products.

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Forbes today unveiled its inaugural 100 Richest People in Tech list. Comprising 100 billionaires, the top of the chart is dominated by all of the names you would expect to see -- Bill Gates, Larry Ellison, Jeff Bezos, Mark Zuckerberg, and Larry Page take the top five slots.

It's not just the names that are familiar. The US is the dominant country in the chart, with more than half of the list filled by American billionaires. The image of California as being the center of the world of technology is borne out by the fact that 49 of the top 100 hail from the western state. So, yes, Bill Gates tops the charts with $79.6 billion, but where are the other big names?

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Since receiving Amazon Echo, Alexa, the name Amazon gives these devices, and I have grown to know one another. We mostly get along, but occasionally argue. It (she?) has learned my habits, but began playing the news the other night while I was watching TV, rather annoyingly. I'm looking forward to testing its home automation features with Nest thermostat and GE Link bulb in the near future. Hopefully Alexa won't decide I no longer need heat or lights!

But what can't Echo do? That's an open-ended question with many answers, depending on what the user wants. However, I'm only asking for one small thing, at least for now.

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