Apple reinforces its privacy leadership
Apple today announced a number of new privacy features across its platforms, in particular highlighting its Private Cloud Compute technology. This addition enhances the security of iPhone users by extending robust privacy measures to cloud-based operations, enabling intelligent, personalized computing while, Apple insists, maintaining data privacy.
Craig Federighi, Apple’s Senior Vice President of Software Engineering said, “Private Cloud Compute enables our Apple Intelligence system to handle complex requests while maintaining an unprecedented level of privacy.” The new technology ensures that user data is processed but never stored, remaining inaccessible even to Apple, with security architectures that are open to independent verification.