Articles about Google Ads

Google has revealed more details about an attack on one of its corporate Salesforce instances. The company now says that the attack exposed user data of Google Ads customers.

The security issue was spotted by Google Threat Intelligence Group (GTIG) back in June. Activity by UNC6040 – described as a financially motivated threat cluster that specializes in voice phishing (vishing) – hit Salesforce and subsequent investigations have revealed the extent and impact of the attacks.

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Google and advertising go hand-in-hand, but now the company is treading on dangerous ground with a strategy that has quickly angered Gmail users.

Of course, ads in Gmail are far from new -- they have appeared in various places over the years including in the Promotions inbox. Recently, however, users have noticed that advertising emails and promotional messages are being nestled in between other emails in their inboxes.

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Ads are now part and parcel of using the internet and many apps, and much of what you see is because of Google. It is going to be a long time before Google changes its business model and is no longer reliant on showing you ads, but the company is aware of the annoyance people experience when they see advertising that is is completely inappropriate or touches on sensitive topics.

As such, Google has announced My Ad Center, a portal through which it is possible to gain more control over your ad experience. What this means in practice is that you will be able to do things such as choose whether or not you'd like to see tailored ads, control what sort of information Google is able to use to personalise your ads, and even opt out of seeing ads for certain topics.

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Google has acknowledged that its array of ad products has caused "a lot of confusion", and after listening to feedback has decided to roll out a rebrand. On the face of it, this is just a name change that sees AdWords and DoubleClick laid to rest, but there are also new tools being introduced.

Let's get the name changes out of the way first. AdWords has been rebranded to Google Ads; DoubleClick Digital Marketing and Google Analytics 360 now come under the Google Marketing Platform umbrella; and DoubleClick Ad Exchange and DoubleClick for Publishers are now called Google Ad Manager. But there's more.

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