Don't be a data dinosaur
In today’s pressurized environment, decisions not only have to be right, but they also have to be made quickly. But with so much information coming from numerous different sources, it can be hard to pinpoint the important data.
Since its launch in 1985, Excel has undoubtedly transformed the way businesses operate. However, over 30 years later it has not evolved to meet the speeds and efficiencies of other, more automated, solutions. Recording, analyzing, categorizing and reporting thousands of changing data points back to stakeholders is far more complex than plugging numbers into a table. Consequently, the cutting-edge technologies of yesterday are now seen by many employees as archaic and prehistoric when compared with today’s instant digital information experiences they have come to expect in their personal lives.
Knowledge commerce: Building a solid brand with Kajabi
"An investment in knowledge always pays the best interest." -- Benjamin Franklin
The same thought rings true in the online business sphere. Apart from assimilating the best strategies in your field, you also need to build and share your knowledge in order to win your audience’s vote of confidence. Remember, people flock to those who have proven their expertise in their respective niches. It isn’t rocket science: You can’t just expect your visitors to subscribe to your blog, subscribe to your services, or purchase your products if they don’t trust your brand. That’s why marketers invest in branding strategies that not only help them reach their target audience, but also earn their approval by providing valuable content.