Study finds AI slop videos spreading fast across YouTube -- and there's a lot of money being made
Anyone who spends time on YouTube knows low quality AI generated videos are flooding the platform. A new global study by Kapwing looked at just how this slop and brainrot content (as it's known) is spreading across different countries and, perhaps more interestingly, how the biggest AI channels compare with traditional creators for both reach and earnings.
The report, which looked at more than fifteen thousand YouTube channels, arrives at a time when people are still arguing over the creative and ethical value of AI in video production. Film schools now teach classes on the use and ethics of generative tools, and brands are experimenting with AI in their creative work -- with mixed results.
