Google is making it easier to find LGBTQ+ owned businesses in Search and Maps
It is pride month, so many companies are wrapping themselves up in the rainbow flag and proclaiming their allyship with the LGBTQIA+ community. It is in this spirit that Google has launched a new label in its Maps and Search products to let businesses indicate that they are LGBTQ+ owned.
The new attribute is currently only available in the US, and only to merchants that have a verified Business Profile on Google. Google says that it gives people a way to support diverse businesses, adding to the existing Black-owned, Latino-owned, veteran-owned and women-owned attributes that verified business are able to use.