Predicting product-market compatibility
Completely unique, groundbreaking products are exceedingly rare. Most of us deal with products and services that are slight spin-offs of already existing ones. While I’m sure there is something to be said about creativity here, we’re going to head over to the business-side of things.
On this side of the fence, the similarity between products is beneficial. There’s reason to believe that if a particular product has successfully entered the market, there is a place for its spin-off. Previously we could only know that through business acumen and intuition.