Apple releases 3 new ad videos highlighting 'Apple Intelligence' on iPhone 16 Pro but there’s a HUGE catch
Apple has released a series of new advertisement videos promoting its “Apple Intelligence” features for the iPhone 16 Pro, with all three ads starring Bella Ramsey, the acclaimed star of The Last of Us and Game of Thrones. While the features showcased are impressive, there’s a major letdown -- Apple Intelligence won’t actually be available when the new iPhones launch. Even when it does arrive, it’s only set to debut in October and will be in beta form. This development will likely leave many users disappointed.
The first ad, titled "More personal Siri," showcases how Siri is becoming even smarter, more intuitive, and more integrated into everyday life. The feature is designed to make Siri more personalized, giving users tailored suggestions and adapting to their preferences. However, it’s now clear that users won’t be able to experience this right away, further dampening the initial excitement around the iPhone 16 Pro.