Amazon continues to enhance its Prime video service in an ongoing effort to take on Netflix and the up-and-coming Redbox Instant video streaming services. One area of focus has become original content, with Netflix taking home awards for its House of Cards series.

Now the first of these original shows has hit the retail giant's video arm -- Alpha House, which stars John Goodman, brings comedic light to the US Senate, as if it weren't already there. "The first three episodes of Alpha House debut today for all customers to enjoy. Remaining episodes will become available weekly, every Friday, exclusively on Prime Instant Video", states Amazon.

In the ongoing battle for your entertainment dollars, video streaming service Netflix announces a brand new makeover and Roku is one of the early adopters, announcing it is bringing the update to its Roku 3 set-top boxes. The effort is another move from Netflix to stay ahead of competitors like Amazon Prime and Redbox Instant.

"Today we are excited to unveil the biggest update in Netflix history to our TV experience. This update improves the Netflix TV for Netflix members around the world", states the streaming company.

When it comes to entertainment, I am mostly all-digital (although I still collect vinyl). However, like many people, I have abandoned optical media (CD, DVD and Blu-Ray) and instead choose to stream my movies and music over the Internet. This streaming-media trend has spawned a plethora of hardware devices such as Roku, Chromecast and "smart" televisions. I often find myself overwhelmed by the sheer number of devices with duplicate streaming functionality.

Today, Sony announces that the PlayStation 4 will also be adding this feature. "We know you’ve been waiting anxiously for PS4 to finally arrive and we have exciting news to share with you today. Starting Day One, a number of your favorite digital entertainment services like Netflix and Amazon Instant Video will be available with more coming soon", says Phil Rosenberg, SVP at SCEA.

Amazon Prime, at least the video arm of it, has been rolling along and seemingly gaining momentum recently. New original content has debuted, with some shows picked up for a season run, and more are currently in the pipeline. However, finding this menu of new videos has not always been easy, save when the company displays links on its homepage.

Rather than relying on a fortunate link or a search of the content, Amazon is giving viewers an option to fast-forward straight to what's new, and do so ahead of your friends.

It has been less than 24 hours since music streaming service Pandora took the wraps off version 5.0 of its mobile app for Android, giving users a new tablet-friendly look and improved features. Now the company adds yet another update to the list, this time in the form of support for Google Chromecast.

"Today, we’re excited to share that Pandora is now available on Chromecast, Google’s new TV-connected device that wirelessly delivers online audio and video entertainment to the biggest screen in the home", announces Pandora's Tom Conrad.

Redbox Instant by Verizon debuted its streaming video service back in January of this year, taking a successful DVD rental model and putting it into direct competition with the likes of Netflix and Amazon. The service was originally exclusive to Microsoft's Xbox, at least as far as game consoles go, but has since been confirmed for Sony's next-generation PS4 console as well.

Now customers who own Sony's current console will also get the opportunity to choose Redbox Instant as their streaming movie service. "Later today, Redbox Instant by Verizon will be available on PS3, giving you access to thousands of streaming movies. You’ll also be able to find and reserve new releases on DVD and Blu-ray at more than 43,000 Redbox kiosks right from your console", announces Sean Bordenave, product manager for Redbox.

Back at the start of this month, Hulu Plus for Chromecast made an appearance, but aimed only for Android phones and tablets, as well as iPad customers. Those using Apple's platform as a smartphone device were feeling a bit left out, but today the streaming video service aims to right the ship.

"Today, we are excited to add the Chromecast integration for Hulu Plus to your iPhones", announces Hulu's Karan Nischol. "The Hulu Plus integration with Chromecast will convert your app into a custom remote letting you control video on your Chromecast connected TVs, while allowing you to browse the Hulu Plus app directly from your iPhone", the statement continues.

UK supermarket chain Tesco is set to launch a free online video streaming service called Clubcard TV.

Currently being internally beta tested by employees and set to launch officially this spring, it will (as the name suggests) be available to all shoppers with a Tesco loyalty card. And the really good news is it will be entirely free. According to Tesco, the new service is a "thank you to our customers -- there are no charges, contracts or subscriptions". Rumors that