Your custom feed

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YouTube starts testing ‘Your custom feed’ feature

Google is starting to experiment with new ways of giving users more control over their video watching experience. This time around, it is the feed feature which is getting something of an overhaul.

The main aim of the new ‘Your custom feed’ feature is to gives user greater control over the video recommendations they see. Although this new approach is still powered by an algorithm, there is at least some scope for tailoring how it works and – by extension – the content it throws up.

By Sofia Elizabella Wyciślik-Wilson -
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