Adobe's .Net Challenger

Adobe Systems, well-known for their graphics and publishing programs such as Photoshop and PageMaker, has announced that they too are working on a "Net Publishing" strategy. According to the report on MSNBC, the company announced that it will begin bundling several softwares and technologies to create a simple solution to publishing on the net.

Dubbed Adobe Studio, the Web-based product will "provides workflow management for small companies that subscribe to its services", which will cost around $40 USD when it launches early next year.

Bruce Chizen, president of Adobe told the press, "Network Publishing will dramatically change the way content is created, managed, and delivered. Leveraging the Internet, Network Publishing represents the third wave of publishing—following desktop and traditional Web publishing. It's the era of creating visually rich, meaningful content that is managed and delivered reliably wherever the user wants, whether it's a Web page, printer, cell phone, handheld device, PC or Internet appliance."

Much like Microsoft's .Net strategy, Adobe's focuses its efforts on the new eXtensible Markup Language (XML) that will revolutionize the Internet and data exchange in the future.

The one advantage Adobe may have in helping its program get off the ground is that it will beat the launch date for that of Microsoft's key software, Visual Studio .Net, which just yesterday sent beta invitations to testers.

Adobe is currently working on partnerships with major corporations such as Nokia, RealNetworks, and HP to promote the new "Network Publishing" strategy.

Read the article on MSNBC for further details, or read the press release at Adobe. Adobe Studio will be found at www.adobestudio.com soon.