TiVo Launches $99 DVR Promotion

In a bid to attract subscribers, DVR manufacturer TiVo said on Tuesday that through August 20, it would offer a $100 instant rebate on all players that previously had mail-in rebates. This would bring the price of a new 40-hour TiVo unit to $99, the lowest price ever without a rebate requirement.

Also, if customers activate the box before July 31, TiVo will give two free months of the $12.95 USD per month TiVo service. Prices with the promotion will range from $99 for the 40-hour DVR, to $399 for the Humax 80-hour DVR with DVD recorder. Katie Ho, vice president of marketing for TiVo says the promotion is in celebration of the summer season of television programming.