Microsoft to Give Away Free Xbox 360s

Microsoft launched its "Every 10 Minutes" campaign on Monday, promising to give away more than 9,000 Xbox 360s over a nine-week period. To play, codes found underneath the caps of Mountain Dew, Pepsi and Sierra Mist bottles are entered into a player's account on the contest Web site.

The consoles will be shipped overnight on the Saturday before the Xbox 360 launches. Winners of the promotion would also be able to select one of two games: "Madden NFL 06" or "Need for Speed Most Wanted." The contest will end on November 15, 2005, indicating the Xbox 360 will launch toward the end of the month.