Amazon Taps SideStep for Travel Search
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Travel site SideStep received a major boost on Thursday by securing a partnership with Amazon to become the e-retailer's search engine in its travel store, replacing competitor Hotwire.com. The deal gives SideStep access to Amazon's 52 million users.
Unlike other travel sites such as Travelocity and Orbitz, SideStep searches partner Web sites for the lowest fares and then directs users to that company's booking application. Although it has been around since 2000, SideStep has remained fairly unpublicized. But recently, a spate of travel search engines have cropped up, including America Online funded Kayak.com.