Google Offers Co-Branded Apps

Google on Friday released a new Partner Edition of its online applications, which enables ISPs, portals and other service providers to offer specially branded versions to their customers. For example, an ISP could utilize Gmail instead of building and supporting their own webmail platform.

Aside from Gmail, Google Calendar, and Google Docs & Spreadsheets will be available with the service. "All you have to do is point and click in the easy admin control panel and figure out what branding you'd like to layer on top of the products in order to create a customized look and feel," says Google Apps product manager Hunter Middleton.