Pink Zune Outselling White, Brown

Microsoft may have found a way to better compete with Apple's ubiquitous iPod: the color pink. Since introducing the limited edition pink Zune before Mother's Day, the color has become the second most popular, only trailing black in sales, the company said Thursday.

The Zune is still struggling to gain market share, however, with the device holding steady at 9.2 percent of the retail market in April, according to data release from NPD Group. Microsoft has long said its music player strategy is long-term, and the company is rumored to be working on a second-generation Zune in response to feedback and gripes from customers.