So much for Apple exclusivity, PlayOn gets HBO NOW

When Apple announced HBO NOW for Apple TV people were riveted by the fact the company had once again pulled off a deal reminiscent of iTunes music deals. Except the rumors claimed the exclusivity would last through July and it didn't. The app quickly came to other services and then the channel itself launched on Sling TV, making the app somewhat unneeded.

Now things progress further as PlayOn is offering HBO NOW. The app has long been expected and anticipated as it gives viewers the ability to watch the premium channel without the previous need of having a cable or satellite subscription -- something HBO GO is saddled with. It comes just in time for some folks (or perhaps too late) as HBO is taking action against those who've downloaded episodes of Game of Thrones illegally.

Much like Sling TV, this opens up the channel to a wide-range of devices -- "With PlayOn you can stream HBO Now to your Roku, Chromecast, or gaming console today. You’ll still need an Apple/iOS device to set up an account, but once you’ve done that and get PlayOn, you’re all set", PlayOn states.

Neither PlayOn nor HBO NOW is free, so get your wallet out. It's good news for cord-cutters, though, as it adds yet another option for those who are doing without traditional TV services -- a direction that many people seem to be headed in these days.