Accounting

Within the last two years, droves of accountants and auditors across the U.S. have exited the financial field, severely limiting the services and expertise that accounting firms provide many small and midsize businesses (SMBs).

Unfortunately, America’s accountant shortage shows no signs of stopping, and many SMBs continue to face significant challenges when partnering with outside accounting firms. In fact, according to Capterra's Accounting Shortage Survey, 64 percent of SMBs are struggling to find outside firms that can handle their accounting and finance needs.

Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why?

In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. Account-Based Marketing (ABM) has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts.