Brands are increasingly testing AI influencers, but trust in them is low
Global influencer marketing spend is forecast to reach $32.5 billion in 2025, with much of the new growth coming from AI influencers, according to a new case study by UNmiss.
From polished AI Instagram avatars to TikTok personalities who never sleep, brands are increasingly testing whether audiences care if creators are real or virtual.
4 steps to convince a big brand to partner with you
Is it a partnership with Salesforce you dream about? Do you want to get involved with Nike? Innovative startups have never been in a better position to strike partnerships with big industry players. But there are a few things that can help you along the way.
It can seem like an impossible feat for small businesses to partner with household names when you aren't that well known yet. However, If you have built some brand recognition in their industry and audience, getting a big brand to notice you can be easier than you might think.