AI data transparency shapes shopping behavior
A new survey of over 1,000 US consumers looks at how holiday shopping behavior is impacted by brand management of personal data in AI systems.
The study from Relyance AI suggests Americans are entering the gifting season emotionally depleted and digitally exposed, with most planning to shop online. But feeding more personal data into systems during periods of high stress and emotional depletion sets the stage for a fragile purchasing environment.
Microsoft and Estée Lauder transform the beauty industry with AI
Today, Estée Lauder Companies (ELC) and Microsoft unveil their latest initiative: the AI Innovation Lab. This venture builds on their ongoing global partnership, aiming to harness generative AI capabilities from Microsoft’s Azure OpenAI Service to revolutionize ELC’s portfolio of over 20 prestige brands.
This collaboration is designed to foster closer consumer relationships and accelerate product launches with a focus on local relevance, highlighting the companies’ commitment to leading the charge in the digital transformation of the beauty industry.
