Why content federation represents the next evolution of the CMS
We live in a content economy. There are an estimated 200 million creators on the internet, and upwards of four billion social media users. If organizations want to tap into this burgeoning economy -- set to be worth over $24bn in the next four years -- they must expand their capabilities beyond serving customers basic text and images.
Consumers want connected digital experiences that draw from multiple content sources. However, many organizations risk being held back by their current CMS, as customization and integration challenges slow the creation of new or complex digital services at scale. The result? Innovation happens at the pace that back-end architects and developers want, not the speed the business demands. If organizations are to unlock full value from content, an alternative approach is needed. Enter content federation.