Cloud security vendors with cloud cultures: Operating in sync with customers
Cloud-native security companies understand that while digital transformation is the future for most, if not all, organizations across industries, it’s also introducing a host of new cybersecurity challenges that customers need support navigating. For example, as hybrid work and distributed workforces become more normalized, there’s a growing need for solutions and processes to ensure this anytime, anywhere collaboration happens securely. Moreover, as the number of cloud services in use across organizations increases, more sensitive data is being stored in the cloud, and companies continue to lack visibility and/or control over their cloud activities, cloud security is only becoming more critical with time.
However, to build security solutions that solve for these challenges and others, cloud-native security vendors need to first understand the exact nature of the issues their customers are facing. One way they typically approach this is by being deeply integrated into the market and relying on customer feedback to shape their product offerings. But there’s another, often-overlooked way for these companies to stay close to customers’ changing needs: fostering an internal cloud-centric culture themselves. By practicing what they preach, cloud vendors can best support customers and optimize their solutions.