'Happy Birthday' messages drive around 10 percent of email order revenue
Although they account for only two percent of all emails sent, triggered marketing messages -- those sent to mark birthdays and other events -- generate 10.2 percent of email-driven revenue and 9.7 percent of email-driven orders.
This is among the findings of a study by Yes Lifecycle Marketing, the company behind marketing and analytics platform Yesmail360, which shows that people are twice as likely to open triggered messages as they are general marketing emails.
New cloud platform gives companies insight into channel sales
Companies selling IT solutions via channel partners can easily find that they spend all their time dealing with resellers and distributors, and consequently lose touch with their end users.
Channel management company Zyme is launching a new cloud platform that helps global B2B and B2C enterprises monitor and optimize the performance of their distribution channels through timely, actionable intelligence.
The human element still matters in marketing
Marketers are constantly trying to find new ways of engaging with consumers with their message. But although technology is important there still needs to be a human angle.
Content creation specialists Ceros and Column Five have taken a look at the ways in which brands are experimenting with their content and using technology to help drive home their message.
Why organizations need a risk-based approach to securing payment card data [Q&A]
The Payment Card Industry Data Security Standard (PCI DSS) has done much to cut credit card fraud by ensuring that businesses comply with the rules.
But Charles White founder and chief executive of UK-based risk consultancy Information Risk Management (IRM) argues that it has now become little more than a tick box activity which enterprises go through to gain accreditation.
Turn your website into a deadly selling tool with these 5 steps
It’s a jungle out there in the big, bad world of ecommerce. You’re having a hard enough time bringing potential customers to your website in the first place, what with your competitors striving to undercut your prices and outrank you in Google searches. That means when people do visit your site, you want to do everything you can to encourage them to stay there -- and ultimately, to convert.
Fortunately, there are a few techniques -- some tried and trusted, others a little more advanced -- that you can adopt to boost your conversion rate. Read on for our top five tips to transform your website into a deadly selling tool…
Amazon will sell private-label brands to Prime subscribers
Amazon is preparing to expand its business with the addition of several new lines of private label brands that it will begin selling in the coming weeks.
The company’s private brands will initially be available to Amazon Prime subscribers and will include perishable foods, tea and coffee, vitamins and baby food as well as other household items such as laundry detergent and diapers.
Brands are not ready to meet consumer mobile expectations
New research shows that a majority of brands are unprepared when it comes to implementing a mobile strategy and aren't allocating enough resources to improve the mobile experience to meet consumer expectations.
The study by experience management software company Sitecore shows that although 97 percent of brands believe a good mobile experience impacts customer loyalty, 41 percent of respondents have either no mobile strategy in place at all, or have a mobile strategy that has yet to be implemented. In addition, 70 percent of these brands believe that their organization will not deliver on a mobile experience strategy for at least another six months.
New digital wallet links to loyalty cards and offers
Digital wallets make payments easier, but you still need a separate app or card to take advantage of loyalty schemes or coupon offers.
London-based mobile consultancy and messaging provider Veoo is launching a new mobile wallet that brings everything together by harnessing current Apple Wallet and Android Pay functionality, but also letting marketers engage with their customers.
New partnership helps boost eCommerce platform performance
In order to get a competitive advantage, retailers are increasingly looking to deliver a rich, interactive eCommerce experience for their customers. The problem with this is that it can lead to platforms being loaded down with extra functions that result in a drop in performance.
Application delivery specialist InstartLogic has announced that it's partnering with IBM to help retail clients accelerate the performance of their eCommerce platforms.
Social ad spending rises by 86 percent
Spending on social media advertising has increased by 86 percent in the first quarter of this year compared with the same period in 2015. It's also up eight percent when compared to last year's final holiday shopping quarter.
These findings come from agile marketing specialist Kenshoo based on data managed by its platform for over 3,000 advertiser and agency accounts. It attributes the growth to the appeal of new ad types like Facebook Dynamic Product Ads and increased inventory through Instagram.
Merchants are not security savvy
More than a third (38.5 percent) of merchants don’t even know what type of risks new technologies such as mCommerce bring. They most likely wouldn’t recognize a fraud threat even if they were right in the middle of it.
Those are the conclusions written in the new 2016 Mobile Payments & Fraud Survey, released by Kount. The figures are quite a surprise, knowing that mobile fraud increased by 81 percent between 2011 and 2015.
Digital divide is holding back the UK economy
New research by business organization the CBI in conjunction with IBM shows that a digital divide is opening up across the British economy, with just over half (55 percent) of 'pioneer' firms adopting digital technologies and processes, while the remaining 45 percent are falling behind.
Despite the UK taking top place globally for e-commerce and fifth place for the availability of technology, it ranks only fourteenth in the world for company-level adoption of digital technology, with many companies struggling to digitize their businesses at the rate of peers in other countries.
How the cyber crime business model is changing
Cyber crime is an increasingly serious business and a new report released today by Trustwave looks at the top trends from the past year based on real-world data from data breach investigations.
Key findings from the report include that 97 percent of applications tested by Trustwave in 2015 had at least one vulnerability. In addition 10 percent of the vulnerabilities discovered were rated as critical or high risk.
Are old customers more important to online businesses than new ones?
For businesses, particularly online ones, there will always be a mix of new and old customers. But what does the ratio between them tell you about the health of the company?
Cloud marketing company Optimove has studied data from millions of online customers and more than 180 brands to help companies understand if their ratio of new-to-existing customers indicates a state of growth, stagnation or decline.
Why it's vital for retailers to have a mobile strategy [Q&A]
We already know that having a mobile friendly site is important to search rankings, and with Google's announcement in March that it will start to rank mobile-ready sites even higher, companies are likely to focus even more on the mobile experience.
It's particularly important for retailers to connect with millennial shoppers who are more likely to research or buy using their mobile devices. We spoke to Aaron Shook, executive software architect of digital transformation specialist PointSource, to find out why a mobile strategy and good design are key to success.
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