grow your audience

Remember Threads? Meta’s most recent foray into social media caused something of a splash when it first emerged, but it quickly became just another platform. Seemingly worried that not enough people are using it, Meta is now using Instagram as a way of pushing Threads usage.

While Meta has said nothing about it in any form of announcement, existing Threads users have started to notice that they are being prompted to cross-post content to Instagram. The hope, presumably, is that Instagram users yet to try out Threads will be tempted into doing so.