Articles about Netflix ads

Streaming video giant Netflix has signed up as a member of Barb (Broadcasters' Audience Research Board) in the UK. This means that starting in November we will have access to independently audited viewing figures for Netflix shows.

The numbers will make for interesting reading as, until now, this is data that Netflix has been very secretive about. But with an ad-supported tier due to be launched, advertisers will require details about the number of people they can expect to reach with their advertisements.

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If you have been put off getting a Netflix subscription because you think it's too expensive, the upcoming introduction of a reduced-cost, ad-supported tier may sound appealing. But there are numerous downsides, some of which are only just coming to light.

First of all, there is -- of course -- the fact that there are ads. But if you're happy to put up with this, you may be disappointed to learn that you won't be able to access all content either. But it gets worse. Sign up for the ad-supported tier and you could be missing out on some of the most useful functionality Netflix offers.

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We've known for a little while that there was a cheaper subscription tier coming to Netflix. We have also been aware that the price to pay for a reduction in price is the requirement to view ads -- Netflix has teamed up with Microsoft as its advertising partner.

But the inclusion of ads is not the only downside to the cheaper tier. Netflix has now revealed that ad-supported subscriptions will not be able to access all of its video content.

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Netflix has previously confirmed plans to introduce an ad-supported tier that would provide a lower cost subscription entry point. Details have been somewhat lacking, but it has just been announced that Microsoft is partnering with the streaming video service as it introduces cheaper plans.

The company has signed a deal with Netflix, with the streaming giant describing Microsoft as "our global advertising technology and sales partner".

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Shares in Netflix plummeted by more than a fifth after the streaming company reported a drop in subscriber numbers for the first time in more than a decade. In the first quarter of 2022, Netflix lost 200,000 subscribers and the prediction is for things to get much worse over the rest of the year.

For those subscribers who are sticking around, there is a double whammy of bad news. Not only is there the threat that Netflix will introduce advertisements, but also that it will charge higher subscription fees to anyone who shares their account with others.

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