Articles about Netflix password sharing

In a letter to shareholders, Netflix says that it is to stop reporting quarterly membership numbers. The company will, mostly, keep details about subscriber numbers to itself from Q1 2025, it announced.

Although Netflix will instead start to report the amount of time users spend on its platform as well as information about revenue growth, the company says that it will still share "major subscriber milestones as we cross them". In its shareholder letter, Netflix also boasts that it is generating very substantial profit and free cash flow.

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Having already test driven its paid-for account sharing in Latin America, Netflix has expanded its efforts to end password sharing to four other regions.

Now, users in Canada, New Zealand, Portugal and Spain will no longer be able to share their Netflix account with friends or family outside of their household without paying to do so. The company is pushing the move as a way to give "members greater control over who can access their account", but the reality is about money.

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It has been known for some time that Netflix intends to take steps to prevent subscribers from sharing their account with anyone from outside their household. Since the inception of Netflix, password sharing has been a common practice, so the company's action will impact large numbers of people.

Details about just how it will stop people from sharing their account password with others have not been forthcoming, but in a newly-removed Help Center page the approach that will be taken has been exposed. Although the revealing page has now been taken down, it has been recorded for posterity by the Internet Archive.

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Netflix has been battling dropping subscriber numbers for a while, and the company has been looking for ways to either recoup the money lost through a shrinking userbase, or to increase the number of people willing to pay for access.

To provide a cheaper point of entry, Netflix has plans to introduce a lower-cost, ad-supported subscription tier, but the company has also talked about clamping down on people who share passwords and access to their account with friends. And with the newly announced "extra home" option, we've finally learned just how this is going to work.

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There can be few Netflix users out there who have not teamed up with friends or family to share a single account between multiple households. While this is a great way to reduce the cost of accessing the streaming service, Netflix is a little irked at the revenue it is missing out on as a result.

As such, the company has announced that it is planning a test that will prompt some password-sharers to pay a bit extra to add extra "sub accounts" to their Standard and Premium plans.

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