Netflix is increasing prices by as much as 20 percent for many US customers
As Netflix revealed its quarterly earnings, the company also announced a couple of subscription price hikes for its customers in the US, UK and France. The price increases come despite Netflix's recent password-sharing crackdown which it says has resulted in millions of new revenue-bringing subscribers.
Both the Premium plan and the Basic plans will increase in price, but the Standard and ad-supported plans will remain as they are. Although Netflix's Basic plan is no longer available to new customers, users who have been grandfathered on this tier face the largest price jump.
Netflix finally announces its cheaper subscription -- Basic with Ads
It has been a very, very long time coming, but a cheaper Netflix subscription tier, complete with ads, arrives next month.
The new ad-supported plan is called Basic with Ads, and will cost $6.99 per month when it launches in the US on November 3. Netflix says that the cheaper tier will be available in 11 other countries, and shares details of the limitations subscribers will have to put up with, including the fact that some shows and movies simply will not be available if you're not paying for a more expensive ad-free Basic, Standard or Premium plan.