The importance of nudge theory in email security
It is estimated that people make 35,000 decisions every day -- or, to break that number down, one decision every two seconds. That’s not to say that each decision has a big impact, most are small and often instinctive, like taking a sip of coffee, turning the work laptop on, and clicking a hyperlink in an email.
In fact, it is that instinctive use of email that can lead to cyberattacks and data breaches. Email is the backbone of business communication. Despite remote and hybrid work driving the adoption of messaging apps and video conferencing, four out of five employees say email is their preferred way to communicate.