Articles about omnichannel

The 4 most important questions CIOs should be asking today

Although chief information officers have been at the forefront of enterprise digital transformation efforts for years, they are still too often reduced to the company’s "technology expert." Even if the reality is different, perception counts for a lot. It’s now time for CIOs to change that perception and evolve into more wide-ranging business strategists, enabling their IT departments to leverage their expertise for high-value business outcomes.

The good news is that most enterprise CIOs already have nimble, intelligent and scalable technology to facilitate that change. What’s needed is an approach that improves efficiency and increases productivity in ways that are directly tied to company goals. Here are four questions every CIO of a B2B enterprise should be asking as they seek to maintain the momentum of their digital transformation.

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