Apple celebrates queer communities with the launch of its Pride 2025 collection
June is Pride Month, and ahead of this Apple has launched its Pride 2025 Collection. There are free components to the collection, in addition to some to purchase, making it accessible to everyone.
The company says it proud to financially support organizations that serve LGBTQ+ communities and is using the collection as a way to "celebrate the strength and beauty" of such communities around the world. Among the goodies on offer is the hand-assembled Pride Edition Sport Band for Apple Watch, but iPhone and iPad users have not been forgotten.
Google is making it easier to find LGBTQ+ owned businesses in Search and Maps
It is pride month, so many companies are wrapping themselves up in the rainbow flag and proclaiming their allyship with the LGBTQIA+ community. It is in this spirit that Google has launched a new label in its Maps and Search products to let businesses indicate that they are LGBTQ+ owned.
The new attribute is currently only available in the US, and only to merchants that have a verified Business Profile on Google. Google says that it gives people a way to support diverse businesses, adding to the existing Black-owned, Latino-owned, veteran-owned and women-owned attributes that verified business are able to use.