Windows 10 Anniversary Update is starting to roll out to users globally. There are lots of changes and improvements to the operating system but one of the biggest is to the Start menu.

If you had gripes about how Microsoft implemented it originally, the new version should go some way to appeasing you. If you liked the original approach, you'll likely be very happy with the changes. Here’s what’s new:

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We've all become used to the idea of ads online -- it's something that has become part and parcel of using the internet -- but in Windows? If you've updated to build 10565 of Windows 10, you're in for something of a surprise: the Start menu is now being used to display ads.

We're not talking about ads for Viagra, porn, or anything like that, but ads for apps. Of course, Microsoft is not describing them as ads; 'Suggested apps' has a much more approachable and fluffy feel to it. Maybe. This is a 'feature' that's currently only being shown to Windows Insiders, but it could spread to everyone else. Will it be well-received?

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Today is a frustrating day. On the positive side, Microsoft finally released the Windows 10 experience we’ve been clamoring for. It comes with all the goodness of Windows 8.1’s refined touch UI plus a familiar old friend: A Start Menu that retains the core of the previous versions but supplements it with some new-fangled Live Tile tricks.

The frustrating part is that most users can’t have it. In fact, unless they’re running one of the handful of Windows RT-based devices (e.g. Surface or Surface 2), they’ll never see this wonderful incarnation of the Windows 10 UI everyone wanted.

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Windows 10 may have restored the Start menu, but its Windows 8-style redesign isn’t to everyone’s taste.

If you’re not happy with the new look then Stardock’s Start10 gives you some stylish and configurable alternatives.

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Microsoft’s operating systems have always been easy to customize, and Windows 10 is no exception. We’ve already shown you how to make changes to the Start menu, modify Windows 10's title bar color, automate login and bypass the lock screen, and more. But what if you want to go way beyond the basics? Well there are already third-party tools available that will let you make much bigger design changes to Windows 10 than Microsoft usually allows.

With the right apps you can customize the look of the tiles in the Start menu (not simply resize them and toggle the Live Tile feature on or off) and even redesign the icons of built-in apps and use your own artwork (or someone else's).

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