Crisis to opportunity: How businesses can succeed in uncertain times
The current generation of business leaders are not new to significant disruption, whether it be the dotcom crash, the 2008 financial crisis or the Great Recession that followed. Few of these, however, have had a larger impact than the COVID-19 pandemic. Overnight, businesses had to shift their entire business models, offices became obsolete and even the most technologically immature businesses were forced to revolutionize their capabilities.
For many, the pandemic was a time to pause, contemplate and detach from the intensity of working life. Yet history has shown us time and time again that disruption births creativity and success. Crisis always presents opportunities.