Why UI/UX is significant for SaaS development in 2023
UI/UX design is crucial for SaaS products because it directly impacts the user's experience with digital technology. Today's users demand a seamless and intuitive experience when using any software or application. A confusing or cluttered user interface (UI) can quickly turn users away, causing them to search for alternative options. On the other hand, a well-designed UI/UX can make all the difference in whether a user decides to continue using a SaaS product or switch to a competitor.
Good UI/UX design can also improve the overall functionality and efficiency of a SaaS product, leveraging the power of digital technology to increase productivity and satisfaction among users, create a positive brand perception, and reduce support costs, improving customer retention. To remain competitive in the age of digital technology, SaaS companies need to prioritize UI/UX design as an ongoing process to ensure that the interface meets the changing needs of users and the industry.
Ex director of UX at Microsoft is 'shocked' at the confusing Start menu experience in Windows 11
There is a lot to like, even love, about Windows 11, but there are also plenty of things which are very divisive. Wading into the debate about the direction in which Microsoft has taken its operating system is Jensen Harris, former Director of User Experience at the company, who takes aim at the Start menu and what he describes as a "confusing" experience.
In a series of tweets, Harris lambasts Microsoft for including banner ads in the Start menu, for placing obstacles in the way of completing simple tasks, and makes various complaints about design choices. It makes for extremely interesting reading.