Napster To Go Gaining Ground

Napster reported that it had added 143,000 new subscribers to its Napster To Go service in its inaugural quarter. Napster now boasts 410,000 members, although 56,000 of them are non-paying university subscribers. As a result, the company raised its fourth quarter estimate to between $16.5 to $17.5 million.

"Our innovative Napster To Go marketing campaign has lead to a very strong increase in consumer awareness as music fans are 'doing the math' and discovering the incredible value and excitement of a Napster subscription," Napster CEO Chris Gorog said in a statement. "We were also delighted to see that our new Napster To Go subscribers exhibited a strong appetite for purchasing pay-per-download music."