Apple Launches Second (RED) nano

In response to what it calls "outstanding customer demand," Apple on Friday introduced its second iPod nano (PRODUCT) RED Special Edition, a 8GB model that will retail for $249 USD. The player joins the already available 4GB version, priced at $199 USD.

For each unit sold, Apple contributes $10 to the Global Fund to help fight HIV/AIDS in Africa. The organization, called (RED), was created by U2 frontman Bono and philanthropist Bobby Shriver.

Other companies including American Express, Gap, Armani, and Converse have also joined the initiative, donating a portion of their sales to the effort. To date, prior initiatives plus the new (PRODUCT) RED project have committed $5.2 billion to over 363 programs in 131 countries.

"Customer response to the iPod nano (PRODUCT) RED Special Edition has been off the charts," Apple worldwide marketing vice president Greg Joswiak said. "We're thrilled to add a second model with 8GB of capacity, enough for 2,000 songs, so customers have yet another choice in supporting this important cause."

The new player is available Friday from the Apple online store, and will be available by the weekend in the company's retail outlets.