The Sony Bravia XEL is tiny. The Organic LED screen measures only 11" across, and has a profile of only 3 millimeters, roughly the thickness of two stacked pennies. But this size carries with it a heavy pricetag, and in the US, units cost between $2,400 and $2,600 each. Today, the OLED screen is available in the UK at a price point twice that of North American retailers, £3,489 ($4,944).
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