A new take on Hollywood's 'wall of fame'...from Microsoft
Microsoft's MSN together with BermanBraun Interactive yesterday launched Wonderwall.com, a celebrity gossip site like the popular TMZ.com or People.com. Sites like these are in no short supply, but neither is their demand. Yahoo's top ten search terms overall are consistently dominated by celebrity names. 2008's top 10 from Yahoo, for example, included Britney Spears, Miley Cyrus, Jessica Alba, Lindsay Lohan, and Angelina Jolie. Google Zeitgeist year-end summaries have shown the celebrity search trend every year since 2001.
BermanBraun was founded in 2007 by ex-Paramount Pictures executive Gail Berman, and former Disney, ABC and Yahoo executive Lloyd Braun. The company focuses on providing the content and advertising on the site, MSN handles the rest.