EA Inks 15-Year Deal with ESPN
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Video game maker Electronic Arts has signed a 15-year deal with sports channel ESPN, giving it the exclusive right to use the cable channel's brand in its video games. The deal is intended to further separate EA from its competitors and is similar to one struck with the NFL for the exclusive use of the likeness and names of players.
"EA Sports recreates the real life experience fans enjoy while watching or playing their favorite sport, while ESPN programming captures the look, sound and excitement of the sports they follow," said Electronic Arts Chairman and CEO Larry Probst.