There are countless ways to promote a product nowadays. The problem is fun and creativity are very much dead -- so many advertisements and promotions are simply yawn-worthy. This is a shame, particularly for the technology community, where nerds are abundant. If you aren't aware, nerds and geeks love nerdy and geeky things, so it is surprising that more companies do not embrace those interests.
Today, typically conservative Panasonic launches one of the coolest corporate, promotional, advertisements ever. You see, many computer nerds (including myself) are socially inept and uncool and this brought us down the path of something wonderful as children -- comic books! Yes, nerds and geeks love both comic books and computers so Panasonic is launching Unbreakable Valor (and it's actually good).
Say what you will about lawyers, but the profession is a necessity to protect the rights of citizens. Sure, there are some questionable ones that chase ambulances or advertise on late-night television, but there are many noble ones looking to prosecute bad guys and defend the innocent.
Whether a lawyer or any other law professional is noble or not, they need quality tools to research cases and archive documents. However, unlike other businesses, the law profession has some specific needs and requirements that other industries do not. And so, law professionals can't just buy a single software package and easily accomplish their goals. Today, Microsoft announces that this is changing with Matter Center for Office 365.
As a Linux user and lover, I prefer Android smartphones to iOS. While I love the freedom and functionality of Google's mobile operating system, there is one thing I hate -- the UI. That is a pretty big deal and usually a deal-breaker for a consumer. However, I put up with the dreary UI and clunky app drawer because I can customize it with different launchers, wallpapers and icon packs. While this is passable, I long for a redesign to mimic something similar to iOS 7. I crave beauty and art, but alas, Google seems disinterested in doing anything radical -- Android L "Material Design" seems too safe and boring.
The design savior for many years has been the Chinese-born ROM, MIUI; however, as more and more devices ship with impossibly hard-to-hack locked bootloaders, the gorgeous ROM has not been ported to as many devices; even unofficially. And so, users have been limited to MIUI-styled launchers, but not the full experience. Excitingly, MIUI 6 is now released in beta form, but sadly, most Android users will not be able to flash the beta, or the final version for that matter. This locked bootloader nonsense is a tragedy, as MIUI 6 is sexy as hell and puts Google's vision of Android to shame.
The concept of a Chromebook is awesome. All of your files are stored in the cloud -- family photos, office documents and videos to name a few. This opens up an entire new way of thinking, where nothing seems impossible. Hell, even most of the apps are web-based and that is enough to blow someone's mind. Since local apps cannot be installed, this makes Chrome OS extremely secure and an ideal platform for accessing sensitive information.
Unfortunately, as great as the operating system is, the hardware has been lacking. Most models require the user to make a compromise for the sake of cost. Poor quality screens, not enough RAM and questionable build quality are the issues that are most apparent. For some reason, manufacturers equate Chromebooks with "cheap" and this is not the case. People really do want a midrange Chromebook and not just throwaway, disposable tech. Today, Acer announces a Chromebook that may be the one we have been wishing for (fingers crossed); the unimaginatively named Chromebook 13. It is the first-ever Chrome OS laptop to have the Nvidia Tegra K1 ARM processor.
Google seems to be on a bit of a space travel kick lately. The search-giant recently launched Google Maps for Mars and the Moon. At first, that seemed a bit odd; I mean, other than some NASA nerds, who really cares to view those terrains? Before you raise your hand and say you do, please know I did it extensively as a test, and saw nothing but rocks and craters. Quite frankly, I would sooner explore Dollywood; at least there is something to see.
Sure enough though, Google seems committed to space, as today, the company announces that users of Google Chrome can get involved with ISEE-3. Don't know what that is? I didn't either. Google explains it by saying, "originally launched in 1978 to study the Sun, it was the first spacecraft in the world to fly by a comet and has been orbiting the sun for billions of miles since 1986". Damn, it's been travelling since the last time the Mets won the World Series!
Nerds and exercise are like oil and water. This is why it is fairly comical that Google is planning a fitness platform. Even though Android enthusiasts will probably line up to take advantage of Google Fit compatible apps and devices, I doubt they will actually use them for anything other than a tech demo. I can picture sloth-like teenagers laying on the couch watching TV and tweeting about how awesome Google Fit is, as they suckle on a Gogurt.
Today, Google announces that a preview of the Google Fit SDK is available. No, this does not mean that users can start utilizing the platform. What it does mean though, is that developers can finally get started at developing for the platform. For the sake of the world, I hope I am wrong and that this actually gets people in shape (including me).
The world is not a perfect place. Unfortunately, there are many bad guys in the world leveraging technology in nefarious ways. This is a shame, because many technological advances are created with good intentions. As an example, cell phones are used to keep friends and family in touch, but terrorists use them to detonate bombs. Tiny cameras can assist doctors in surgical procedures, but perverts hide them in bathrooms.
In other words, no matter how positive something is, it can usually be used in a negative way. Today, Google announces that it is bringing Street View to 36 new college campuses. In theory, this makes it easier for prospective parents and students to check out a school that they are interested in. The reverse of the coin, however, is that creeps can use it to familiarize themselves with the campus and plan attacks.
In the technology world, it is fashionable to bash Internet Explorer. There is that old joke that people only open IE once -- to download Chrome or Firefox. To some extent, that is true; however, Microsoft's web browser has been improving leaps and bounds. When I am on Windows, I enjoy using version eleven very much.
Unfortunately, the reason Internet Explorer got a bad reputation with some tech nerds, is that it was more susceptible to malware than other browsers. There was truth to this and I experienced it first-hand, when fixing and cleaning the computers of friends and family. Today, Microsoft announces that Internet Explorer is getting more secure by blocking outdated ActiveX controls.
Everyone is jumping on the smartwatch bandwagon lately. The problem is, the watches often aren't all that smart. You see, manufacturers seem intent on making them extensions of smartphones. In theory, linking the two together makes sense; however, to be truly smart, the watch should be an independent device.
Today, famed watch-maker Timex bucks that trend and announces its new smartwatch -- the Ironman One GPS+. Not only does the watch work without a smartphone, it has its own cellular data connection. Intrigued? Read on.
We recently celebrated the 45th anniversary of the Apollo 11 landing, which saw Neil Armstrong become the first man to set foot on the moon. As a young man, I remember respecting astronauts, such as Mr. Armstrong, as American heroes. Quite often, I would stare into the night sky and dream of exploring the moon's surface like them. Sadly, from what scientists have told me, it is not made of cheese.
Even without mozzarella or muenster, I still want to experience other planets and moons. While private trips to space are becoming a reality, it is reserved for the super-wealthy. Average working folks, like you and I, will just have to keep on dreaming, right? Not so fast. Today, Google announces the ability to explore Earth's moon and Mars in Google Maps. Your impossible dream of space travel can now be achieved!
While email may be falling out of favor with today's youth, I still prefer it as my main means of digital communication. It may be all the rage to send pictures of your private parts on Snapchat, selfies on Instagram and messages to your BFF on Whatsapp, but I'll stick with good ol' electronic mail, thank you very much.
Unfortunately, email hasn't changed very much over the years -- there has not been a lot of innovation. Even worse, email addresses have forever been limited to Latin characters. The problem with this is email and the internet are global and not all countries use Latin characters in their language. If they do, they may also integrate accented Latin characters too, such as an accent (á) or a tilde (ñ). Today, Google is stepping up to bring support for both non-Latin and accented Latin characters, in its very popular Gmail service.
Amazon's Fire phone does not have access to Google's Play Store. I want to get that out of the way first, as it may be a consumer's biggest concern about the phone. However, that said, it might not be a big deal. In fact, it is quite refreshing to experience Google's Linux-based operating system without Google. In my opinion it is dangerous for Android to become synonymous with Google's store.
With Android, you do have the ability to add 3rd party stores without rooting or hacking. Unfortunately, on most devices, only Google's Play Store comes installed. While I have seen some devices come with the Amazon Appstore preloaded too, make no mistake, the Play Store is always the main focus. The Fire phone bucks that trend and puts Amazon's store into the spotlight and that is not a bad thing. Actually, as I will explain later, you can add additional app stores and even install some of Google's apps.
Faster is almost always better. While computer enthusiasts are continually trying to get an edge and squeeze out more performance, they are often stopped by one thing -- a lack of money. Yes, in the computer world, you must pay to play and hardware is not always cheap. Often manufacturers will trot out something so remarkable (and expensive), that nerds start drooling and dreaming about owning it, but never actually achieve it.
Today, HGST shows off what it is calling the world's fastest SSD. Unfortunately, it is so fast that most people will not be able to afford it any time soon. With that said, it is only a tech-demo for now, but today's demos are tomorrow's consumer products. Are you ready for a cheetah-like SSD in your system?
Very rarely in the technology world, do we get to experience a truly game-changing product. Sure enough though, the world was treated to just that in 2014 with the Surface Pro 3. Don't get me wrong, the previous iterations of the Surface Pro were good and fundamentally the same, but the 3rd finally achieved the original vision. You see, the iPad was revolutionary, but forced the user to think of devices as home computing vs. mobile. In other words, the user had to compromise and give up productivity for portability and convenience. The Surface Pro 3 literally rewires one's brain to no longer think of computing as dichotomy -- you can have your cake (tablet) and eat it too (laptop).
Recently, I wanted to achieve root access on an Android tablet. Of course, the process required Windows. So what did I do? I connected the Android tablet to the Surface Pro 3 with USB and accomplished my goal. I came away from that experience feeling like the Android tablet was a toy. To use a car analogy, with the USB cable between them, it was like the Surface Pro 3 was a Ford F150 and it was jump starting a Fiat. Well today, the F150 -- I mean, Surface Pro 3, gains two more models in addition to the existing Core i5. Yes, the less expensive i3 and more powerful i7 have arrived!
Creative is a company that is very hit or miss. Over the years, I have enjoyed many of its products -- mostly sound cards. However, while much of the company's hardware is solid, software and drivers have been dreadful. In fact, driver support and performance in Windows Vista and 7 were so bad, that many users decided to boycott the company altogether. If a card actually worked, it was often subject to random cracks, pops and screeches -- painful for ears. I spent many nights in Creative's forums witnessing the atrocities of both its drivers and poor customer support.
With all of that said, I am not one to hold grudges and never want to see a company falter. Yes, I am willing to start looking at Creative products again after a long hiatus since my X-Fi Elite Pro woes from years ago. Today, the company announces some inexpensive speakers that appear to be a good value -- the T3250 Wireless Bluetooth 2.1 Speakers.