Getting the most from your data: Five reasons organizations need a Chief Data Officer
Data is the heart of modern business -- the fuel powering organizations forward. However, many are still struggling to unlock value from the wealth of information they hold, with organizations across EMEA unable to use a third (33 percent) of their data effectively. For some, a primary reason for such ineffective use of data is the absence of a C-suite executive with accountability to modernize technology, author enterprise data strategy, and accelerate a data-driven culture: the Chief Data Officer (CDO).
Some believe the C-suite is already overcrowded and the thought of adding another position is unappealing, but in the contemporary business landscape, data is increasingly shaping corporate strategy. Without a CDO, the C-suite will miss key opportunities.