Observability data drives key decisions on customer experience and more


The latest Splunk State of Observability report for 2025, released today by Cisco, shows that observability insights are guiding key business decisions in customer experience, product roadmap forecasting, and brand perception.
The study based on a survey of 1,855 ITOps and engineering professionals worldwide, and underscores how observability has evolved beyond an IT function to a boardroom priority. It finds 74 percent believe observability is important for monitoring critical business processes and 66 percent say it is key to understanding user journeys.