Microsoft is bringing ads to File Explorer in Windows 11


Over the years Microsoft has found various ways to squeeze advertising into Windows. We've seen the addition of "recommended" apps in the Start menu, aggressive pushing of Microsoft Edge and Office, and more. Now Microsoft is experimenting with ads in File Explorer.
This is not the first time the file browser has been used for advertising purposes; five years or so ago, the Windows 10 version of File Explorer was used as a platform for OneDrive ads. Now ads have been spotted by some users in the latest builds of Windows 11, with Microsoft again using banners to promote its own products and services.