Peter Stern shifts gears from Apple to Ford Motor Company
In a significant strategic maneuver, Ford Motor Company has announced the recruitment of Apple veteran, Peter Stern, to oversee its newly established Ford Integrated Services. This pivotal appointment signals Ford’s intensified focus on enhancing software-driven customer experiences across its Ford Blue, Model e, and Ford Pro platforms.
Peter Stern’s credentials are indisputable. Serving as vice president of Services at Apple for over six years, he played an instrumental role in the conception and execution of an array of Apple’s services, including Apple TV+, Apple News+, and Apple Arcade. His expertise in integrating hardware, software, and service offerings will be invaluable to Ford’s ambitious agenda.