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Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast -- with input from your whole organization -- or die.
Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents -- product managers, data analysts, programmers, creatives, and yes, marketers -- to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition.