Articles about HBO Max

In another twist for streaming subscribers, Warner Bros. Discovery is scrapping the “Max” brand and reviving the “HBO Max” name this summer. The company made this move official at its Upfront event today in New York, touting it as a way to double down on what works best: the HBO brand and its reputation for quality programming.

Executives point to billions in profit improvements and millions of new subscribers, insisting that shifting the focus back to HBO will help the company hit a projected 150 million global subscribers by 2026. But as someone who follows streaming trends closely, I can’t ignore the constant rebranding.

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You may remember a couple of years ago when Kate Bush’s song "Running Up That Hill" peaked at number one on the charts. Not unusual, given somebody always has the top song, but this was different. You see, that particular track was released decades earlier -- 1985 to be precise.

What caused this unexpected resurgence in popularity? In 2022, during the fourth season of the smash-hit Netflix series Stranger Things, the song was featured multiple times, bringing it back into the spotlight.

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I enjoyed playing both of The Last of Us games on PlayStation over lockdown, and I’m really enjoying the HBO Max series, the second episode of which aired on Sunday night and did something amazing -- improved on the stunning pilot episode.

Even if you haven’t played the game or watched the show, you’ll probably be aware of it, thanks to the advertising blitz that’s going on at the moment. The HBO series is everywhere, and now it’s infecting Google Search too.

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Over the past couple of years, we’ve grown used to movies going straight to streaming. It was necessary during the height of the pandemic because theaters were closed and there were films already produced and ready to go. With the exception of James Bond: No Time to Die, which stubbornly pushed back its release date, not once, but twice. 

Theaters are now open, and late in 2021, Spider-Man: No Way Home, broke box office records worldwide. Now, HBO Max has secured a deal to begin streaming another recent theater success, The Batman, from today. The movie raked in $751.1 million worldwide as of the most recent count. 

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