WhatsApp is working on Instagram profile verification
WhatsApp beta testers have access to a new option that allows them to link to a verified Instagram profile, complete with a special icon that others should recognize.
This ability is not necessarily something that will appeal to or interest all WhatsApp users, but it is certainly something that has value for some types of user. Creators are among those who are likely to welcome this addition, as are companies and brands looking to build trust and drive engagement.
How to stop Instagram sharing your location
Instagram recently added a number of new features, including sharing your location. While some additions – such as reposting – were welcome, location sharing sparked concerns.
The new Instagram map feature allows the people you are connected to on the social media platform to see your location – and you can see theirs. Instagram has pitched this as being useful to parents, but many users are worried about the privacy implications of location sharing.
You can finally repost content on Instagram
Whichever social media platform you prefer, the range of features is pretty similar across all of them. Instagram, however, has only just added the option to repost content.
Instagram has been testing the reposting of reels and posts for some time, but it has only just officially launched to all users. But this is not all. Reposting is just one of a trio of new features to hit Instagram.
Instagram opens up Trial Reels feature to more creators
We first heard about Trial Reels last year, and Instagram launched the feature to a limited number of creators back in December. Now the social media giant is giving more people access to the feature which is designed to help grow a following.
There is not yet free access to Trial Reels for everyone and anyone; there are entry requirements. The promotion tool is aimed at creators, and a following of at least 1,000 is needed to get started. You will also need to have an account that is set to public. So, if you meet these criteria, what does Trial Reels mean for you?
Instagram announces support for the most commonly used photo aspect ratio
Post an image to Instagram and it will almost certainly be automatically cropped. The reason for this is that, until now, the platform has supported 4:5 aspect ratio images, as well as the Instagram staple -- the square format.
But this is not in line with how most people shoot photographs, and the platform is finally taking this into account. There is now support for a new (new to Instagram, at least), aspect ratio.
Meta expands its advertising options across its social platforms, including video ads on Threads
For all of the talk about establishing and maintaining connections, for the companies behind them social media platforms are about making money. Advertising plays a massive role in this, and Meta is looking for new ways to grab users’ attention.
The company has announced it is testing video ads on Threads as it explores expanding its portfolio of ad formats. There are also new ad options for creators and brands on Facebook and Instagram, as well as the slightly unusual sounding “trending ads” feature.
Instagram launches its new video editing app called Edits
Clearly keen to keep pace with its main rival TikTok, Instagram has officially launched its video editing app designed to help creators produce more impression content. Available for iOS and Android the free video editing app goes by the name Edits, and it has many of the same features as TikTok’s CapCut.
Edits was first announced back in January, but now it is available for everyone to download. Instagram says that is helps you to “make great videos on your phone”, billing it as a “video creation app designed for creators”. It seems to be something of a work in progress, but does Edits have what it takes to appeal to the masses?
Meta brings teen accounts to Facebook and Messenger, and bolsters Instagram restrictions
Teen use of social media platforms is something that is concerning for many parents and has become the subject of political and legal debates. Having introduced Instagram Teen Accounts, last year, Meta has now done the same for both Facebook and Messenger.
Just as with Instagram, Teen Accounts on the social and messaging platforms have built-in protections and restrictions. At the same time, the company is also introducing additional controls and restrictions for teenage users on Instagram.
Study finds that Instagram is beneficial to the wellbeing of queer youth
There is much said about the negative impact of social media on mental health and general welfare, but a new study suggests that there are benefits too -- especially for minority and marginalized groups such as the LGBTQIA+ community.
In particular, Instagram has been found to be a boost to the wellbeing of queer young people. Surveys of Instagram users in the United States and Poland showed that access to supportive online communities brought about a range of psychological benefits.
Instagram is working on a Dislike button that will anonymously downrank comments
Across pretty much every social platform there is a strange focus on responding positively to content through the use of a ‘like’ button. Instagram is no different in this regard, but this could be about to change.
Some users have noticed a new down arrow button next to comments which has been confirmed by Instagram's trial of a new feature. The button enables users to dislike a comment under a post, but it does not work quite as you may expect.
TikTok creators can easily share their content to YouTube thanks to new Repurpose.io partnership
YouTube has announced a partnership with Repurpose.io designed to make multi-platform publishing easier than ever. An automated system makes it possible to repost TikTok content, as well as Instagram Reels, as YouTube Shorts.
The uncertain future of TikTok in the US has shaken creators who have built up substantial and lucrative followings on the Chinese-owned social platform. YouTube is eager to make the most of this uncertainty, and is clearly hoping that the new Repurpose.io partnership will help it to steal TikTok users.
Meta will continue to use fact checkers -- for now, at least, and only outside of the US
When Mark Zuckerberg announced recently that Meta was ditching fact checking on Facebook and Instagram in favor of X-style community notes, the response was very mixed. While hardly a clean line between the two camps, those with conservative political leanings tended to see this as a good thing, while those of a more liberal bent voiced concerns about the potential for misinformation.
The recent announcement about moving away from fact checking was widely seen as Zuckerberg trying to curry favor with Donald Trump, now installed as the 47th president of the USA. Now a new pronouncement from the company makes it hard to shake the notion that stepping away from fact checking was a politically motivated move.
All social media platforms can learn from Instagram’s option to reset content recommendations
A huge proportion of what you encounter on social media platforms is selected by algorithms (this should be news to very few people), and algorithms are problematic.
The content that is pushed to you is supposed to be based on your past interactions, the people you are connected to, the things you like, and so on, but it is easily polluted and corrupted. And this is why Instagram’s current test that gives users a way to reset their recommendations and start afresh is so welcome.
Meta is training its AI using an entire nation’s data… with no opt-out
The question of how to train and improve AI tools is one that triggers fierce debate, and this is something that has come into sharp focus as It becomes clear just how Meta is teaching its own artificial intelligence.
The social media giant is -- perhaps unsurprisingly to many -- using data scrapped from Facebook and Instagram posts, but only in Australia. Why Australia? Unlike Europe where General Data Protection Regulation (GDPR) necessitated Meta to give users a way to opt out of having their data used in this way, Australia has not been afforded this same opportunity. What does this mean?
Meta enters the fediverse by allowing some users to cross post between Threads and other platforms such as Mastodon
The groundswell of interest in the fediverse really kicked off when Elon Musk took over at Twitter, renamed it X, and made a seemingly endless series of controversial changes and decisions. A large number of users sought new homes, and the likes of Bluesky and Mastodon reaped the benefits.
Another recent entrant into the social arena is Threads -- Meta's answer to X. For quite some time there has been talk about plans to plug Threads into the fediverse, much to the disgust of many Mastodon users. Now this day has rolled around, with Mark Zuckerberg announcing that fediverse integration is now available to some users in beta.
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