How long until others copy Apple's Mail Privacy Protection?
When iOS 15 is released this fall, users will have access to enhanced Siri capabilities, new ways to personalize their device, helpful improvements to the Find My iPhone/iPad, and several other new features and functionality to play with. But in the worlds of digital privacy and marketing technology, there's one update in particular that has been sending shockwaves up and down the industry.
Companies who care about email marketing have been in a sort of panic mode ever since the full slate of iOS 15 updates was revealed a couple months ago, due to a new feature called Mail Privacy Protection. In what Apple is calling an advancement of its "privacy leadership," the ability to block marketers from tracking the open behavior of their emails is the first step in what could be a cataclysmic shift for the entire spam (I mean, "email marketing") industry.
